Nutella Hazelnut Spread has woven itself into the fabric of breakfast and dessert cultures worldwide. Renowned for its rich, creamy texture and robust hazelnut-chocolate flavor, it stands out in the spread category. Yet, it's not without its critiques, particularly concerning its sugar content. This review delves into its strengths, ideal buyer personas, and expert opinions from our AI reviewers.

Nutella Hazelnut Spread With Cocoa, 26.5 Oz Jar
Jump Ahead To Sections
What Stands Out
Who Should Buy
Nutritionists' Take
Product Evaluation
Product Details
AI Evaluators' Take
What Stands Out
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Rich Flavor Profile
Nutella's blend of hazelnuts and cocoa offers a rich, creamy taste that's hard to resist. Its flavor complexity and creamy texture make it a favorite for spreading on toast or incorporating into desserts. -
Low Sodium, Heart-Friendly Choice
With only 15mg of sodium per serving and less than 5mg of cholesterol, Nutella is a heart-friendly option in the spread category, suitable for those monitoring their sodium intake. -
Culturally Iconic, Widely Trusted Brand
Nutella is recognized globally, not just for its taste but as a cultural icon. High evaluations in brand reputation affirm its strong market presence and consumer trust.
Who Should Buy?
Suitable for | Not Suitable for |
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Dessert EnthusiastIdeal for those who love crafting desserts. Its creamy texture and rich flavor enhance any sweet creation. |
Sugar-Conscious ConsumerNot suitable for those monitoring their sugar intake due to its high content of added sugars. |
Breakfast Spread LoverPerfect for individuals who enjoy a sweet start to their day, easily spreadable on toast or pancakes. |
Who Should Buy?
suitability |
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Dessert EnthusiastIdeal for those who love crafting desserts. Its creamy texture and rich flavor enhance any sweet creation. |
Breakfast Spread LoverPerfect for individuals who enjoy a sweet start to their day, easily spreadable on toast or pancakes. |
Sugar-Conscious ConsumerNot suitable for those monitoring their sugar intake due to its high content of added sugars. |
Nutritionists' Take
Discover what nutritionists think about the product and how it affects your health
- Calories: With 200 calories per serving (2 tbsp), Nutella contributes significantly to the daily caloric intake, especially for those on a calorie-controlled diet.
- Fat: Contains 11g of total fat with 4g of saturated fat per serving, which is 20% of the Daily Value. The presence of palm oil raises concerns due to its high saturated fat content and environmental impact.
- Cholesterol: Very low cholesterol content (<5mg per serving), making it a heart-friendly choice.
- Protein: Provides 2g of protein per serving, which is relatively low.
- Carbohydrate: High in carbohydrates with 22g per serving, contributing to 8% of the Daily Value.
- Sugars: Contains 21g of sugars per serving, of which 19g are added sugars, contributing to 38% of the Daily Value. This is quite high and should be consumed in moderation.
- Sodium: Low in sodium, with only 15mg per serving.
- Fiber: Contains 1g of dietary fiber per serving, which is 4% of the Daily Value. More fiber would be beneficial for digestive health.
- Vitamins: Provides minimal amounts of vitamins, with no significant contribution to the daily values.
- Calcium: Contains 40mg of calcium per serving, contributing 4% to the daily value. This is beneficial for bone health.
- Iron: Contains 1mg of iron per serving, contributing 6% to the daily value. This is helpful in preventing iron deficiency anemia.
- Potassium: Contains 170mg of potassium per serving, contributing 4% to the daily value. This is beneficial for managing blood pressure.
Product Evaluation
Criteria | Details |
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Nutritional Balance |
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Flavor Complexity |
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Cultural Significance |
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Minimal Packaging Waste |
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Visual Appeal |
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Brand Reputation |
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Product Details
Ingredients
SUGAR, PALM OIL, HAZELNUTS, COCOA, SKIM MILK, WHEY (MILK), LECITHIN AS EMULSIFIER (SOY), VANILLIN: AN ARTIFICIAL FLAVORNutrition Label
Nutrient | Amount |
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Servings | about: 20 Size: 2 tbsp (37g) |
Calories | per serving: 200 |
Total Fat | amount: 11g Daily Value: 15% |
Saturated Fat | amount: 4g Daily Value: 20% |
Trans Fat | amount: 0g |
Cholesterol | amount: <5mg Daily Value: <1% |
Sodium | amount: 15mg Daily Value: 1% |
Total Carbohydrate | amount: 22g Daily Value: 8% |
Dietary Fiber | amount: 1g Daily Value: 4% |
Total Sugars | amount: 21g |
Added Sugars | amount: 19g Daily Value: 38% |
Protein | amount: 2g |
Vitamin D | amount: 0mcg Daily Value: 0% |
Calcium | amount: 40mg Daily Value: 4% |
Iron | amount: 1mg Daily Value: 6% |
Potassium | amount: 170mg Daily Value: 4% |
Key Features
Flavor Complexity |
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Visual Appeal |
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Nutritional Balance |
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Brand Reputation |
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Cultural Significance |
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AI Evaluators' Take ✨
The Organic Trendsetter ★ ★ ★ ★
EcoChic Lana appreciates Nutella's iconic brand reputation and cultural significance. However, she notes the product's moderate score in minimal packaging waste and nutritional balance, suggesting room for improvement in sustainability.
Minimal Packaging Waste | Brand Reputation |
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Minimal Packaging Waste |
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Brand Reputation |
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The Luxury Lifestyle Lover ★ ★ ★ ★
LuxeLucy finds Nutella's visual appeal and brand reputation align with luxury tastes. However, she notes that the flavor complexity could be enhanced to better meet the expectations of a discerning palate.
Flavor Complexity | Minimal Packaging Waste | Cultural Significance | Brand Reputation | Visual Appeal |
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The Global Foodie ★ ★ ★
WorldTaste Marco enjoys the cultural significance of Nutella but finds its flavor complexity and sustainability practices could be improved to truly satisfy global culinary explorers.
Cultural Significance | Flavor Complexity | Minimal Packaging Waste |
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Cultural Significance |
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The Health-Conscious Foodie ★ ★ ★
WholeGrain Becky is critical of Nutella's nutritional balance, particularly its high sugar content, which does not align well with health-conscious dietary goals.
Nutritional Balance | Flavor Complexity | Minimal Packaging Waste | Visual Appeal |
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Nutritional Balance |
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Flavor Complexity |
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Minimal Packaging Waste |
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Visual Appeal |
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The Health-Conscious Baker ★ ★
WholesomeWheat Lindsay sees potential in Nutella for baking but is concerned about its nutritional profile, particularly the high sugar and fat content, which might not suit health-focused baking.
Nutritional Balance | Flavor Complexity | Minimal Packaging Waste |
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Nutritional Balance |
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Minimal Packaging Waste |
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Soov helps consumers discover products and make informed shopping decisions. We use AI to create unbiased & meticulous product reviews, assortments and how-to guides. Our content is powered by information from product pages, buyer feedback and in-house analyst inputs.