In the world of baking, finding the right flour can make all the difference. King Arthur's Measure for Measure Flour not only promises ease and versatility with its gluten-free composition but also caters to a broad spectrum of dietary needs. This review delves into its nutritional merits, suitability for various diets, and how it stands up against its peers in the flour aisle.

King Arthur Measure for Measure Flour, Gluten-Free, 3 Pounds

King Arthur Measure for Measure Flour, Gluten-Free, 3 Pounds



What Stands Out

  • Heart Health Champion
    This flour is a heart-healthy choice, being cholesterol-free and very low in sodium, aligning with guidelines for cardiovascular health.
  • Allergen-Sensitive Solution
    Certified as gluten-free and free from common allergens like nuts, soy, and dairy, this flour is ideal for those with strict dietary restrictions.
  • Nutritional Balance
    Despite being a flour, it maintains a moderate nutritional profile with low fat and a reasonable amount of iron and dietary fiber, supporting overall well-being.

Who Should Buy?

Suitable for Not Suitable for
Health-Conscious Bakers Perfect for those who bake regularly and are mindful of heart health and allergen exposure.
Protein Seekers Not suitable for those looking to significantly boost their dietary protein intake through flour.
Gluten-Free Gourmets Ideal for culinary enthusiasts who require gluten-free ingredients without compromising on taste and texture.
Nutritionally Aware Families Families looking for a safe, allergy-friendly baking solution will find this product perfectly aligned with their needs.

Who Should Buy?


suitability
Health-Conscious Bakers Perfect for those who bake regularly and are mindful of heart health and allergen exposure.
Gluten-Free Gourmets Ideal for culinary enthusiasts who require gluten-free ingredients without compromising on taste and texture.
Nutritionally Aware Families Families looking for a safe, allergy-friendly baking solution will find this product perfectly aligned with their needs.
Protein Seekers Not suitable for those looking to significantly boost their dietary protein intake through flour.

Nutritionists' Take

Discover what nutritionists think about the product and how it affects your health

  • Calories: At 100 kcal per serving, this flour contributes moderately to the daily caloric intake, aligning well with a balanced diet.
  • Fat: Contains 0g of fat, making it a low-fat option suitable for those monitoring their fat intake.
  • Cholesterol: Cholesterol-free, supporting cardiovascular health as it does not contribute to cholesterol levels.
  • Protein: Provides 1g of protein per serving, which is low but typical for a flour product.
  • Carbohydrate: With 23g of carbohydrates, it can be a significant portion of daily carb intake, especially for those on low-carb diets.
  • Sugars: Contains no sugars, making it a good choice for those managing their sugar intake.
  • Sodium: Very low in sodium at 5mg per serving, which is beneficial for maintaining healthy blood pressure.
  • Fiber: Contains 1g of dietary fiber, contributing to digestive health but not significantly meeting daily fiber needs.
  • Vitamins: Provides minimal amounts of vitamins, including 2% of the daily value for iron.
  • Calcium: Contains a minimal amount of calcium (10mg) which is not a significant contribution to daily requirements.
  • Iron: Contributes 2% of the daily value for iron, supporting blood health.
  • Potassium: Contains a small amount of potassium (30mg) which is beneficial for nerve and muscle function.

Product Evaluation

Criteria Details
Digestive Health
Rated low as it contains only 1g of fiber per serving, which is minimal for digestive health benefits.
Flavor Complexity
Rated low due to a neutral flavor profile, suitable for a wide range of recipes but not complex.
Nutritional Balance
Moderate due to low fat and sugar content but high in carbohydrates with minimal fiber and protein.
Calorific Content
Moderate, suitable for a balanced diet but may be high for low-calorie diets.
Texture
Rated medium as it provides a suitable texture for baking, though not as complex as some specialty flours.
Heart Healthiness
Rated high due to being cholesterol-free and very low in sodium, supporting cardiovascular health.
Allergen Free
Rated high as it is free from major allergens including gluten, nuts, soy, dairy, eggs, corn, peanuts, and tree nuts.
Brand Reputation
High, being a well-known and employee-owned company with a strong presence in the baking industry.
Flavor Balance
Rated high for maintaining a balanced and neutral flavor that complements various dishes without overpowering.

Product Details

Ingredients

Rice flour, whole grain brown rice flour, sorghum flour, tapioca starch, potato starch, cellulose, vitamin and mineral blend (calcium carbonate, niacinamide, reduced iron, thiamin hydrochloride, riboflavin), xanthan gum, cellulose gum

Nutrition Label

Nutrient Amount
Servings per container 44
Serving size 4 Tbsp (31g)
Calories 100kcal
Total Fat 0g
Saturated Fat 0g
Trans Fat 0g
Cholesterol 0mg
Sodium 5mg
Total Carbohydrate 23g
Dietary Fiber 1g
Total Sugars 0g
Protein 1g
Vitamin D 0mcg (0%)
Calcium 10mg (0%)
Iron 0.4mg (2%)
Potassium 30mg (0%)

Key Features

Nutritional Balance
Moderate due to low fat and sugar content but high in carbohydrates with minimal fiber and protein.
Heart Healthiness
Rated high due to being cholesterol-free and very low in sodium, supporting cardiovascular health.
Allergen Free
Rated high as it is free from major allergens including gluten, nuts, soy, dairy, eggs, corn, peanuts, and tree nuts.
Brand Reputation
High, being a well-known and employee-owned company with a strong presence in the baking industry.
Texture
Rated medium as it provides a suitable texture for baking, though not as complex as some specialty flours.

AI Evaluators' Take ✨

The Eco-Warrior ★ ★ ★ ★

Sustainable Sasha would appreciate the non-GMO and kosher certifications, acknowledging the product's minimal environmental impact. However, the lack of extensive ethical sourcing details might leave her wanting more information.
Allergen Free Brand Reputation
Allergen Free
Brand Reputation

The Indulgent Connoisseur ★ ★ ★ ★

Decadent Dan finds the neutral flavor and texture slightly underwhelming, missing the complexity and depth he prefers in gourmet baking ingredients.
Flavor Complexity Texture Brand Reputation Flavor Balance
Flavor Complexity
Texture
Brand Reputation
Flavor Balance

The Baking Aficionado ★ ★ ★

PastryChef Amanda would be pleased with the allergy-friendly aspect and the nutritional balance, but might find the flavor too plain for intricate pastries.
Flavor Complexity Texture Allergen Free Flavor Balance
Flavor Complexity
Texture
Allergen Free
Flavor Balance

The Trendy Millennial Mom ★ ★ ★

CoolMom Casey would value the health-conscious aspects and the ease of use of this flour, making it a practical choice for busy parents.
Digestive Health Nutritional Balance Texture Flavor Balance Allergen Free
Digestive Health
Nutritional Balance
Texture
Flavor Balance
Allergen Free

The Health-Conscious Baker ★ ★ ★

WholesomeWheat Lindsay appreciates the allergen-free and heart-healthy qualities, though she might note the low protein and fiber as minor drawbacks.
Flavor Complexity Digestive Health Nutritional Balance Texture Flavor Balance Allergen Free
Flavor Complexity
Digestive Health
Nutritional Balance
Texture
Flavor Balance
Allergen Free

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