In the world of baking, finding the right flour can make all the difference. King Arthur's Measure for Measure Flour not only promises ease and versatility with its gluten-free composition but also caters to a broad spectrum of dietary needs. This review delves into its nutritional merits, suitability for various diets, and how it stands up against its peers in the flour aisle.

King Arthur Measure for Measure Flour, Gluten-Free, 3 Pounds
Jump Ahead To Sections
What Stands Out
Who Should Buy
Nutritionists' Take
Product Evaluation
Product Details
AI Evaluators' Take
What Stands Out
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Heart Health Champion
This flour is a heart-healthy choice, being cholesterol-free and very low in sodium, aligning with guidelines for cardiovascular health. -
Allergen-Sensitive Solution
Certified as gluten-free and free from common allergens like nuts, soy, and dairy, this flour is ideal for those with strict dietary restrictions. -
Nutritional Balance
Despite being a flour, it maintains a moderate nutritional profile with low fat and a reasonable amount of iron and dietary fiber, supporting overall well-being.
Who Should Buy?
Suitable for | Not Suitable for |
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Health-Conscious BakersPerfect for those who bake regularly and are mindful of heart health and allergen exposure. |
Protein SeekersNot suitable for those looking to significantly boost their dietary protein intake through flour. |
Gluten-Free GourmetsIdeal for culinary enthusiasts who require gluten-free ingredients without compromising on taste and texture. |
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Nutritionally Aware FamiliesFamilies looking for a safe, allergy-friendly baking solution will find this product perfectly aligned with their needs. |
Who Should Buy?
suitability |
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Health-Conscious BakersPerfect for those who bake regularly and are mindful of heart health and allergen exposure. |
Gluten-Free GourmetsIdeal for culinary enthusiasts who require gluten-free ingredients without compromising on taste and texture. |
Nutritionally Aware FamiliesFamilies looking for a safe, allergy-friendly baking solution will find this product perfectly aligned with their needs. |
Protein SeekersNot suitable for those looking to significantly boost their dietary protein intake through flour. |
Nutritionists' Take
Discover what nutritionists think about the product and how it affects your health
- Calories: At 100 kcal per serving, this flour contributes moderately to the daily caloric intake, aligning well with a balanced diet.
- Fat: Contains 0g of fat, making it a low-fat option suitable for those monitoring their fat intake.
- Cholesterol: Cholesterol-free, supporting cardiovascular health as it does not contribute to cholesterol levels.
- Protein: Provides 1g of protein per serving, which is low but typical for a flour product.
- Carbohydrate: With 23g of carbohydrates, it can be a significant portion of daily carb intake, especially for those on low-carb diets.
- Sugars: Contains no sugars, making it a good choice for those managing their sugar intake.
- Sodium: Very low in sodium at 5mg per serving, which is beneficial for maintaining healthy blood pressure.
- Fiber: Contains 1g of dietary fiber, contributing to digestive health but not significantly meeting daily fiber needs.
- Vitamins: Provides minimal amounts of vitamins, including 2% of the daily value for iron.
- Calcium: Contains a minimal amount of calcium (10mg) which is not a significant contribution to daily requirements.
- Iron: Contributes 2% of the daily value for iron, supporting blood health.
- Potassium: Contains a small amount of potassium (30mg) which is beneficial for nerve and muscle function.
Product Evaluation
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Product Details
Ingredients
Rice flour, whole grain brown rice flour, sorghum flour, tapioca starch, potato starch, cellulose, vitamin and mineral blend (calcium carbonate, niacinamide, reduced iron, thiamin hydrochloride, riboflavin), xanthan gum, cellulose gumNutrition Label
Nutrient | Amount |
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Servings per container | 44 |
Serving size | 4 Tbsp (31g) |
Calories | 100kcal |
Total Fat | 0g |
Saturated Fat | 0g |
Trans Fat | 0g |
Cholesterol | 0mg |
Sodium | 5mg |
Total Carbohydrate | 23g |
Dietary Fiber | 1g |
Total Sugars | 0g |
Protein | 1g |
Vitamin D | 0mcg (0%) |
Calcium | 10mg (0%) |
Iron | 0.4mg (2%) |
Potassium | 30mg (0%) |
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AI Evaluators' Take ✨
The Eco-Warrior ★ ★ ★ ★
Sustainable Sasha would appreciate the non-GMO and kosher certifications, acknowledging the product's minimal environmental impact. However, the lack of extensive ethical sourcing details might leave her wanting more information.
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The Indulgent Connoisseur ★ ★ ★ ★
Decadent Dan finds the neutral flavor and texture slightly underwhelming, missing the complexity and depth he prefers in gourmet baking ingredients.
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The Baking Aficionado ★ ★ ★
PastryChef Amanda would be pleased with the allergy-friendly aspect and the nutritional balance, but might find the flavor too plain for intricate pastries.
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The Trendy Millennial Mom ★ ★ ★
CoolMom Casey would value the health-conscious aspects and the ease of use of this flour, making it a practical choice for busy parents.
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The Health-Conscious Baker ★ ★ ★
WholesomeWheat Lindsay appreciates the allergen-free and heart-healthy qualities, though she might note the low protein and fiber as minor drawbacks.
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